The number of marketers using video as a content marketing format surged in 2016 and it comes as no surprise that video is continuing to taking over. You’ve probably…
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Google Analytics continues to build itself into an all-encompassing digital marketing hub with the release of the free version of Optimize, the A/B testing and personalisation tool. Getting started is fairly…
In the competitive world of business, marketing your product or company in the right way is vital. But even if you have the perfect approach to selling your product, you…
Creating creative content is never easy. In fact, if you find that is it, you may want to question the quality of your writing. But mostly importantly, you should question…
As most searches are now conducted on mobile devices, Google recently confirmed that it has begun experiments to make its index mobile-first. Currently, Google use the desktop version of a…
Google have at last released the free Data Studio version of their custom reporting product. Although it does not have all the features of the 360 version, it does provide…
Google’s constant improvement of their ads continues to catch the attention of the European Commission. The EC are concerned that the way in which Google has improved their ads with…