a451 Search Engine Marketing

Search Engine Optimisation

Search Engine Optimisation ensures your website ranks highly when potential customers use search engines such as Google, Bing and Yahoo to look for your products or services. Search engine visitors make up the largest group of Web users. Having your website list highly on non-paid or natural results from search engines will generate the most search traffic and is the most cost effective marketing over the long term. At a451 we divide SEO into two different areas; Site Architecture and Keyword Phrases.

Site Architecture

Site Architecture is how your site is put together and getting this right is the foundation of Search Engine Optimisation. After detailed analysis of your site we give you a comprehensive Site Architecture Plan clearly laying out the steps we will take to improve the ability of search engines to find all the important information on your site.

Keyword Phrases

The keyword phrases found on your website are fundamental to high search engine rankings and the number of visitors to your website. Our experienced team will analyse your products and services and then carry out in depth research to ensure we use the keyword phrases that will get the optimum conversions. We produce a detailed Keyword Phrase Map so as to integrate the keyword phrases into the content of your website.

Management, Advisory, Reporting and Review

Having optimised your website we provide a management, advisory, reporting and review service.  This includes:

• Management and monitoring of search engine spidering activity.
• Advice on changes to website Architecture and content as a result of changes to the search engine algorithms.
• Reporting of targets, goals and search engine visits on a monthly basis or more often if required.
• Targets and goals reviewed and revised on a regular basis according to advice given by us here at a451.