Search Engine Optimisation (SEO)

As part of  our Search Marketing service we use Search Engine Optimisation (SEO) to increase the targeted traffic to your Web site and convert that traffic to business for you.

Our SEO techniques are clearly laid out in the Site Architecture Plan that we produce for you at the outset of our service. Our Site Architecture Plan will cover all aspects of your Web site structure to ensure search engines will find all the information on your site.

The easier it is for search engines to find information on your Web site the easier it will be for your potential customers to find you and the products and services they are looking for.

Some of the areas we address in detail are:

• Directory Structure
• Canonicalisation
• Search Engine Friendly URLs
• Site Map
• Navigation
• Google and Yahoo XML Site Maps
• Google Webmaster Tools
• Google Analytics
  
• robots.txt  
• 404 error page
• 301 Redirects
• Loading Times

We only use techniques that are approved within the guidelines of the search engines themselves.