a451 Search Engine Marketing

So Good one of the UK's leading soya milk products and is one of a number of health products in the Kallo Group is rebranding and as part of that process are building a new Web site. Kallo began as a family firm more than twenty years ago and is now owned by Wessanen NV and is based in Godalming, Surrey. Kallo is the UK market leader of rice crackers and has a substantial range of organic foods including the So Good soya milk brand. The So Good brand was acquired by Wessanen in July 2008.

 

The new So Good Web site will be a CMS driven site designed and built by CGA Creative. The new Web site is part of the overall strategy to re-position and increase So Good’s position in the soya milk market. So Good has retained a451 to provide search engine marketing for the new site.