a451 Search Engine Marketing

2 July 2010

The Chichester Workplace Cycle Challenge was a competition designed to encourage it's participants to remember how good it is to ride a bike.

Running for three weeks from Monday 7th June to Sunday 27th June 2010, the aim was to encourage as many colleagues as possible to ride a bike for just 10 minutes throughout the competition. Through cycling to work, meetings or for pleasure the cycle challenge was a great opportunity to get back on a bike.

The challenge took place with 6 categories - there were 36 organisations with 183 departments registered. Overall, 1,038 people took part with 137 of these having not cycled for over a year.

Some more stats:

• 5,604 trips were logged
• 47,636 miles were cycled
• 6,178,638 kj of energy was burnt
• 3,821 trips were cycled for transport.

Great results!

Everyone set about the challenge with great enthusiasm - mostly encouraged by Carla! a451 then went on to proudly achieve the highest participation (100%) within it's category - Well done everyone, keep it up!