a451 Search Engine Marketing

20 October 2010

Carla has stormed her Google: Search Advertising Advanced exam, showing that a451 is up to date with the latest trends and concepts in the industry. The exam was two hours long and consisted of 120 questions where she gained the mark of 86%. Carla is now an AdWords qualified individual.

The fundamentals of the exam cover the basic concepts of Google AdWords advertising. While the other three cover more advanced concepts in specialized areas (Search Advertising, Reporting and Analysis, and Display Advertising).