a451 Search Engine Marketing

8 April 2011

On Friday the 1st of April, Team a451 headed down to Brighton for the BrightonSEO Conference. The aim of the conference was to highlight  the city as a hotbed for SEO talent in and around Brighton. The day covered a range of topics and debates such as the importance of authenticity with link building and social media and as well as the UX ethics of Web design.

The event was very well attended, with attendees from the Brighton area as well as London and the Midlands. Speakers gave a very good insight into the ever changing digital world of search engine optimisation and social media. In addition, Google Analytics and other software packages were discussed on helping to develop the best custom reports, advanced segments and profile filters.

All in all the day was very well run thanks to Kelvin Newman's hard work.