As most searches are now conducted on mobile devices, Google recently confirmed that it has begun experiments to make its index mobile-first.
Currently, Google use the desktop version of a page’s content to evaluate its relevance to the user but eventually their algorithms will primarily use the mobile version of a site. While this may cause some desktop stalwarts to be up in arms, we have certainly noticed an increase in mobile traffic to many of our clients’ websites. Some sites, especially those targeting a younger demographic, have upwards of two-thirds of their sessions viewed on mobile devices.
If the mobile version of your site is not up to scratch, do not panic, Google suggests a few things that you can do to ensure that your website doesn’t drop to the bottom of the search results. Read more here.