Creating creative content is never easy. In fact, if you find that is it, you may want to question the quality of your writing. But mostly importantly, you should question whether it meets your user’s needs.
Just like reading news stories, something millions of us do daily, readers want the facts and they want them fast. So is your content giving them just that?
When creating web content, you should take the time to list both the purpose of the page and your user’s needs. Because in the fast-paced society in which we now live in, people don’t always have the time to sit down and scroll through a five-page read. The chances are your user has come to your site with just one goal in mind.
In a study ran by Marketingprofs, 72% of worldwide marketers agree that relevant content is the most effect SEO tactic. So taking the time understand your audience and their needs should not only inspire your writing but boost your SEO.
If you want to learn more about how Google rates good quality content, check out the Google Search Quality Rating Guidelines.