Faces

Industry: Online Font and Typeface Retailer
Service: Search Marketing


About/Background
Faces’ is a Web based company focusing on selling fonts and typefaces online.  The Web site is a fundamental part of their marketing strategy and success.  Faces needed potential customers to be able to find their Web site easily, and rank highly on search engines for targeted font names.  Faces wanted to have the maximum visibility on search engines and increase the return on investment (ROI).

Objectives
The main objective was to use search marketing as an ongoing process of attracting and converting search engine traffic by achieving high search engine rankings on a wide variety of keyword phrases related to fonts. a451 used search engine optimisation and PPC Management as part of the continuous process of making the Faces Web site achieved its maximum potential.  

Strategy & Implementation
To achieve maximum results from search engines an initial traffic and search engine positioning analysis was completed. After producing a detailed Search Engine Marketing Plan and comprehensive Keyword Phase Analysis and Keyword Phrase Map, a451 began implementing the search marketing process in co-operation with Faces Web Designers.  Keyword phrases were researched and developed by a451 before being approved by Faces and implemented on their site. On going comprehensive reporting on search engine positions as well as detailed traffic reports were produced.  

Results
Through a regular reporting and advisory service, a451 achieved the following results for Faces:

Search engine visitors account for approx 40% of traffic

Adwords
ROI 1:38
Google CPC generates approx 16% of traffic

Increase in Revenue
55% increase in revenue in one year period

Increase in Visitors
88% increase in visitors in one year period