Sarova Hotels Case Study

Industry: Hotel and Leisure
Service: Full Search Marketing


Background
Sarova is a luxury hotel chain that focuses on the Web for a targeted number of online bookings. Their Web site therefore needs to be found easily by potential customers searching for the specific hotel as well as hotels in general. Sarova is a strong contender in the competitive industry of travel; their Web site is used as a tool in remaining up to date and competitive. Sarova wanted to increase their ROI through the web via having maximum visibility on search engines.

Objectives   
The main objective for Sarova Hotels was to achieve high rankings with targeted keyword phrases to increase traffic and convert this traffic to bookings.  The ongoing process of attracting and converting search engine traffic would enable Sarova to achieve their optimum ROI.  a451 proposed to use the complete search engine marketing service.

Strategy & Implementation
After thorough research and working in partnership with Sarova, a451 created a detailed search marketing plan, including keywords and keyword phrases that would be targeted to increase traffic and to convert that traffic to bookings.  a451 worked with Sarova’s Web Designers to ensure the site architecture was search engine friendly. We added a targeted Adwords campaign to enhance the traffic further. On going comprehensive reporting on search engine traffic and poistions as well as regular advice ensures continued traffic growth. 

Results
Our search marketing service has increased natural traffic by 260%, bookings by 474% and revenue by 377% over a two year period.