a451 Search Engine Marketing

Chichester College

Chichester College is a great place to learn and 15,000 full and part-time students are currently enrolled here.

Chichester College

 

Industry:                                 Education

Service:                                 Search Engine Marketing

Start of Contract:                  August 2009 - Present

 

BRIEF

 

·         To target potential students from the age of 14 interested in a wide range of courses from Dipolmas, BTEC, Apprenticeships and A-Levels.

·         To target international students.

·         To target mature students.

·         To target employers who are interested in training opportunities and conference facilities.

·         Increase awareness of College recruitment.

·         To promote the college’s public facilities: Sports Centre, Restaurants, Salons, Childcare, Travel Agency, Conferencing and Events.

·         Increase their brand awareness.

 

SOLUTION

 

a451 used both SEO and PPC together to compliment each other to increase Chichester College’s online presence:

              

·         Analysis was carried out to find targeted keywords to remain competitive in the industry.

·         The technical issues were dealt with via liaising with Chichester College’s Web Developers.  Additionally a451 gave advice on site structure and analysed data to report back on how the Web site was working.

·         PPC was used for short term promotions including promoting Higher Education Courses and promoting the Sports Centre.

·         Online programs to analyse the figures and benchmark the site against previous data.

 

a451’s on-going Search Engine Management service monitors the online marketing effort.

 

 

RESULTS

 

Overall traffic to the Chichester College Web site has increased 84% since the outset of contract.  Search traffic has increased 120% since August 2009.  Additionally, Chichester College has Top Google positions for a number of key phrases including the competitive phrase “Award Winning UK College”.